The luxury brand, with global media spending approaching $100 million annually, has hired MEC to handle its global media business!
The media hire came after a review in which there were two other finalists: MediaCom and a team of executives within Omnicom Media Group.
Previously, Tiffany's media planning and buying had been split regionally among several agencies. For example, Merkle handled the business in North America; UM had it in Europe, the Middle East and Africa; Carat, in the Asia-Pacific region; and PHD and Media 8 shared responsibilities in Latin America.
No comments:
Post a Comment