FedEx Promotes Its SME Customers in Global "Show The World" Campaign

FedEx’s latest global campaign aims to push its status as not just a delivery company for large companies but one that works for SMEs as well.  ‘Show the World’ documents the round the world journey of one man’s bottle of hot pepper sauce - Llewellyn Clarke from the island of Nevis in the Caribbean who, thanks to FedEx, achieves his dream of having his hot pepper sauce enjoyed throughout the world.

The two-minute online film follows the journey of Clarke’s sauce through FedEx’s network from his home in Nevis to a mountain village in China and beyond.

The online-driven campaign also has a social component. People around the world who have tried Clark’s hot sauce submit videos of their first time trying it. Some of these reactions have been incorporated into the main commercial. 

For the region, FedEx also plans the rollout of several video ads showcasing local SME customers. The first, featuring a car decal company in Taiwan, Maxplus, has already been launched. Tentatively, FedEx plans to premier two more spots starring an online clothing retailer from South Korea, Doublju, and promotional gift company from China, Pangea Direct. 

The campaign will run for six months and includes press, posters, digital display and social media activity.

via campaignasia