We’re delighted to announce
that Singtel's Roam Without Fear has made the shortlist for MEC's international Global Ideas 2015!
Global Ideas identifies MEC's best work for external awards competitions locally and globally, and crucially, it gives us an amazing range of inspiring and impactful case studies to draw inspiration and learnings from. From all across the world, there was a total
of 291 entries – a Global Ideas record.
Final judging takes place
week of the 2nd March and the winners will be announced on Friday 6th
March.
Here are the campaigns that Singtel's Roam Without Fear will be competing against:
Below are the shortlists of the different categories.
Asia Pacific
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General Category
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Campaign
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Client
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Market
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Eveready Red Alert
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Energizer
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Philippines
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Heart versus Bill
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Citibank
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India
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Making Dynamo Dynamic
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Colgate-Palmolive
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Australia
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Roam Without Fear
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SingTel
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Singapore
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RSPCA Adoption Awareness Drive
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RSPCA Queensland
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Australia
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smart BoConcept Limited Edition
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Daimler
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China
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Stretch or Splurge:Sydney
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Scoot
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Singapore
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The Rise of Boo Loo Saan
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Energizer
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Malaysia
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Tom & Ben's Singapore Sling
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Singapore Tourism Board
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Australia
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What The Black
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Colgate-Palmolive
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India
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Europe, Middle East and Africa
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General Category
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Campaign
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Client
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Market
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#chocolateheaven
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Lindt
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Germany
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#Yourniversity
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Aarhus University
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Denmark
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‘ Brouwersch, the battle for character’
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SABMiller
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Netherlands
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A real-life IKEA Pinterest room
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IKEA
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Netherlands
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ARAG - Real life. Real inspiration.
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ARAG
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Germany
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B&Q - Using Digital to drive footfall into
stores
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B&Q
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United Kingdom
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Boosting the performance of eShop (Orange
eCommerce platform)
|
Orange
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Poland
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Bringing Unsaid Love Expressions to Life
|
Nestlé
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UAE
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Call of Duty - Heroes in Action!
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Activision Blizzard
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Italy
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Coffee Conversations
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Nestlé
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UAE
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Creating Casual Conversations
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Netflix
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Ireland
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EE FutureThinking
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EE
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United Kingdom
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Entering Traditions Untraditionally
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Nestlé
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UAE
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MAGGI® Diaries: A Cultural and Culinary Journey
around the Middle East
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Nestlé
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UAE
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Making millions of Smart Swaps through small
steps
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Public Health England
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United Kingdom
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Nescafé Creators' Academy
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Nestlé
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Poland
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Queen of the kitchen! (La Regina della Cucina)
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Soffass - Regina
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Italy
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Save lives with Renault R-Link!
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Renault
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Turkey
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Take a short cut. Just Glue it!
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Henkel
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Poland
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TfL Young Car Drivers
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Transport For London (TfL)
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United Kingdom
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Special Commendation
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Commended for their high quality of entries
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-
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UAE
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Commended for their trading strategy excellence
for Half Full: Success Sharing Model entry for Johnson & Johnson
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Johnson & Johnson
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Ukraine
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Latin America
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General Category
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Campaign
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Client
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Market
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Bacardi Triangle
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Bacardi Martini
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Uruguay
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Children´s Day - Scripted
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Musimundo
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Argentina
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Energizer Power Seal - The Energizer Truck
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Energizer
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Argentina
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Engaging with movie trailer without a trailer
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Paramount Pictures
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Mexico
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Evoque in Motion
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Ditec S.A.
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Chile
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Michelin Drive Experience: prove them wrong
|
Michelin
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Colombia
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Milk for the Meals
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Laive
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Peru
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The most attended movie green carpet ever.
|
Paramount Pictures
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Mexico
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Thinking out-of-the-bus
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Colgate-Palmolive
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Peru
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Understanding the price-savvy shopper through
intelligent data
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Casa Editorial El Tiempo - CEET
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Colombia
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North America
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General Category
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Campaign
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Client
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Market
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"Stinky Tofu"
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United Airlines
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USA
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Get the EDGE on Your Dream Job
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Energizer Personal Care
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USA
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Hannaford Empties Market Basket’s Shopping Cart
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Hannaford
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USA
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IKEA Home Tour
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IKEA
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USA
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O-Canada Beer Fridge
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Molson Coors
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Canada
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Orange Is the New Black - Season 2: Shine a Light
on One Area, and You’ll Illuminate Others
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Netflix
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USA
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SpringHill Suites: When You’re in a Travelers’
Bind, There’s SpringHill
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Marriott International
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USA
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The Business Circle
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AT&T
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USA
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The night time is the right time for Cricket
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AT&T
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USA
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Tomcat: You’ll Cringe, You’ll Laugh, but in the
End, They’ll Be Dead!
|
Scotts-Miracle Gro
|
USA
|
Analytics and Insight Shortlist
|
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Campaign
|
Client
|
Market
|
AGENT BASED MODELLING TO DRIVE MEC BUSINESS
|
All clients
|
Poland
|
IKEA – The Model D&D Client
|
IKEA
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Poland
|
INFOGRAPHIC GENERATOR: LESS TYPING MORE
INSIGHTING
|
Pfizer
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Italy
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Leveraging HbbTV for research
|
Vodafone
|
Germany
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MEC VOTUM for Emmi
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Emmi Ag
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Germany
|
Optimising the Optimizer
|
The Scotts Company
|
USA
|
Pinpointing IKEA’s 350% Target Growth with
Prospects
|
IKA
|
USA
|
Return&Impact Predictor
|
All clients
|
Germany
|
Search momentum
|
Public Health England (PHE)
|
UK
|
Search Predictor
|
Engelbert Strauss
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Germany
|
Best Pitch Shortlist
|
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Campaign
|
Client
|
Market
|
Best Pitch - The Royal Air Force (RAF) and the
Royal Navy
|
RAF
|
United Kingdom
|
Best Pitch Submission- Tiffany & Co.
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Tiffany
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USA
|
Extra Ordinary
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Vodafone
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EMEA BD (Global)
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ING
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ING
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Poland
|
Nestle Australia: A winning vision of the future
|
Nestle
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Australia
|
The Best Pitch of 2014 - BGL -
UK/France/Netherlands
|
BGL
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United Kingdom
|
Business Transformation Shortlist
|
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Campaign
|
Client
|
Market
|
Marketing Dividends
|
MEC
|
Australia
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Strategic leadership - MEC Poland
|
MEC
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Poland
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Empowering our people to Digitize MEC in Canada
|
MEC clients
|
Canada
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LEVEL15 - Most Consequent Business Transformation
in Media History
|
MEC
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Germany
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MEC FIT
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MEC
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Russia
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T5.0
|
MEC
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Belgium
|
INEL - Interaction Next Level
|
MEC
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Hungary
|
MEC China, Urban Warfare - From Silo to Screen
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MEC & active screen clients
|
China
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Excellence in an International
Client
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Campaign
|
Client
|
Market
|
Transformations Galore
|
Paramount International
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GS New York
|
Making Toothpaste Glamorous
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Colgate Palmolive
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Miami
|
Call of Duty: Re-Building an Icon for the Future
|
Activision Blizzard
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GS London
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Courtyard #urbantips campaign’ – Instagram
social hub / Social Media Campaign
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Marriott International
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GS Germany/ GS London
|
Prove it in 28 Days
|
Beiersdorf
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GS London
|
A Shift from Advertising to Social Influencer Outreach
|
SONY Electronics
|
GS Singapore
|
Mercedes-Benz Intelligent Drive
|
Daimler
|
GS Singapore
|
The Lengths We Go To
|
Singapore Airline
|
GS Singapore
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