Classic content-driven industries, such as television and film, are undergoing a period of change, as networks and studios evolve to innovate alongside new content formats (e.g. consumer created video), content delivery mechanisms (e.g. online streaming, OTT options) and content competition (e.g. Netflix, Amazon, YouTube). With more great content on more platforms and with more control than ever before, brands have the opportunity to provide content that offers depth and complexity in ways that attract consumers in new, engaging ways.
No matter the format or platform brands decide to leverage when developing and disseminating
content, it is critical to understand the power of genuine storytelling. The competition for consumer attention is more aggressive than ever; sharing stories that are fueled by honesty and emotion can be a brand’s greatest asset in cutting through the clutter, driving deeper consumer affinity and relatability.
WIRED’s look at how Pixar and Disney came together to create a renaissance for animated films is a testament to the magic that real, classic storytelling can ignite, creating a lasting impact on a viewer (and generations of viewers to come).
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