How To Win With Content

The YouTube content framework simplified!
Hero: Create content that is going to engage, and resonate with your audience. The content that you want to PUSH. A brand would typically only have a few hero moments in a year.
Hygiene: Always-on, based on what your audience is constantly searching for. Find out and own the conversation.
Hub: Where you house your hygiene and hero content. Need to be consistently and regularly updated.