Monday, 30 March 2015

Strategies to drive App downloads

The below deck studies the recent Mobile app trends and identifies 3 challenges App creators face. 

Suggested solutions include:
- Maximizing the mobile app opportunity via platforms more than just Google Search
- Tracking the download touch points to maximize efficiency
- Re-engagement and re-marketing efforts to app users
- Improving measurement and customer targeting by using analytics and customer segments

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