Asian Millennials' Media Trends

With Asian Millennials having the highest mobile penetration in the world, and being much more likely to spend their time "connected" we have come up with 6 media trends pertinent to Asia Millennials:

1. Dime a dozen digital experiences - Millennials take immersive, crafted digital experiences for granted. They are familiar with and expect the highest standards of engagement and aesthetoc.

2. Social media comes full circle - As fast as we moved from texting to tweeting, we're returning to using mobile messenger apps for those one to one interactions.

3. Choice is changing media consumption - One of our on-going trends, this isn't just about the power and resilience of the TV industry, but rather about how good we have it today when it comes to TV (in all its forms).

4. M-commerce overtakes e-commerce - The exponential decrease in price of both data and technology is driving assimilation of mobile and e-commerce into the daily lives of millennials in Asia

5. Connected devices and connected living - As both digital and physical infrastructure are built upon the Internet, we're seeing a shift from basic wearable devices to increased fragmentation of mobility and increased connected living.

6. Outbreak of screen stacking - The need to work harder to engage consumers with increasingly short attention spans.