As part of MEC’s ongoing thought leadership program, we are pleased to share MEC’s ‘FAST TAKE ON’ The Future Of Apps.
In this ‘Fast Take’ we review how mobile applications are changing consumer behavior and the corresponding opportunities and imperatives that apps present to brands. We also examine the influence our app-centric culture is exerting on other forms of media and the front-and-center role apps will play in emerging spaces such as wearables, payments, and the internet of things.
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