Mob-Ex Awards 2015

Congratulations on the great job at the Mob-Ex Awards held recently at Mandarin Orchard Hotel!
MEC and Singtel were short-listed for 6 categories and took home 4 awards, a huge accomplishment in a regional award!

The Mob-Ex Awards is Southeast Asia’s premier event celebrating mobile excellence – to recognise the crème de la crème across the mobile marketing ecosystem. The finalists and winners are decided by a distinguished panel of judges comprising marketing experts from the industry, senior-level professionals from brands and academics. The judges will be looking for the following key criteria when assessing the entries – key challenge, strategy, execution and outcome.

Best In-app advertising	Singtel - Silver	SingTel 4G – Are you Singapore’s Fastest
Best Use of Games/ Contests/ Quizzes	Scoot	Scoot – Rather be having fun
Best mCommerce Solution	Singtel - Silver	SingTel Prepaid – Simplicity wins the heart
Best Mobile Advertising Solution	Singtel	SingTel Easy Mobile – Take Control of Your Mobile Plan
Best Mobile Advertising Solution	Singtel - Bronze	SingTel Fibre – The Most Intrusive Door-to-Door Campaign
Most Innovative Use of Mobile	Singtel - Bronze	SingTel Prepaid – Simplicity wins the heart
Most Informative Use of Mobile	Singtel	The New C-Class Hub in Newsloop

Other finalists in the categories include McDonalds', UOB Bank and LTA, 

For the full list of participants and winners, you may visit the MobEx site.