Most Innovative Brands in Singapore

What is innovation? What role does it play in driving purchases? Which brands do consumers perceive to be most innovative?

In a study done by Incite Singapore involving more than 2000 consumers, innovativeness of a brand ranks as the most important purchase driver, after taking into account the basic hygiene factors like value and trust, with 60% of consumers indicating it as being important when choosing between brands.

The following are the top-of-mind most innovative technology brands according to Singaporeans. Do any of the rankings surprise you?

When asked what made a brand innovative, five key areas were identified: 

1 Leadership

2 Product relevance

3 Product vibrancy

4 Communication

5 Approval

Full report here: