MEC's Fast Take on the 4Ps of Marketing

Thanks to an expanding ecosystem of devices and  technologies, marketing is evolving faster than ever. Almost everything is becoming connected to the Internet and brands face pressure to be accessible anytime, anywhere, across a fast-growing array of touchpoints.

So what are the new 4Ps?
Product, Price, Placement, and Promotion still matter but  the new 4Ps enable us to expand upon and magnify their effects in an increasingly digital world.

These new 4Ps are:
• Portability of the customer experience across myriad devices and interfaces.
• Personalization of the customer experience using volunteered and implied data.
• Proximity, adding additional context based on where someone is both literally (e.g., geo-location) and metaphorically (e.g., customer journey).
• Presence, integration of digital interactivity into traditional media and everyday objects.