In this issue, we explore the trend of wearable technology and virtual reality, focusing on the Oculus Rift.
It’s imperative to watch this space to understand how brands break through and succeed in this hyper-connected reality. Oculus Rift is a prime example of the evolution of wearables, providing value beyond the gaming space. With the potential to change the way we consume media, let alone interact with the world around us (and people in it), Oculus Rift represents the future of wearables, and the personalized, data-driven opportunities these devices may hold.
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