Every year, the video game industry gathers for the Electronic Entertainment Expo (E3), an annual trade show hosted by the Entertainment Software Association (ESA) at the Los Angeles Convention Center. 2014 marked E3’s 20th anniversary, and the most exciting event yet.
Here's the 4 key takeaways!
•The rise of virtual reality will eventually present brands with the opportunity to test and demo new brands and products from the comfort of people’s homes.
•The DIY development trend should result in innovative ways for marketers to explore brand showcase opportunities within the gaming space, perhaps by tapping into the notion of open source marketing.
•Leveraging and aligning with gamers’ notion of nostalgia, including brands, games and characters, can help marketers cultivate deeper relationships with gamers in new and meaningful ways.
•Real-life gaming experiences for sports brands allows for deeper brand integrations that provide genuine value and enhance gameplay for users.
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