MEC and WIRED Explore The Era Of Open Source Marketing

MEC and WIRED come together in this May issue to explore how the Sharing Economy is rewiring the ways we interact with each other, apparent from the popularity of Airbnb, Lyft and Tinder.

In 2014, we see the emergence and evolution of open source platforms transforming what we think of as marketing and advertising, while bringing technology and marketing closer together. The evolution of open source development is helping to unearth new pathways to creativity and innovation, providing extraordinary (and tangible) opportunities for brands to leverage disruptive technologies in ways previously thought unimaginable. The Sharing Economy highlights the opportunities that an open source mindset can unearth when different types of people (and industries) show a willingness to trust each other, partner and collaborate to build new solutions for consumers to much greater success.