Six Mobile Marketing Alternatives To QR Codes

So Digital Media is about CONNECTING ...

We should be looking to connect and augment all of our media but too often the default fall back recommendation is the humble QR code.

There are so many absurd examples of bad QR placement, check out 10 examples of QR code madness for some of crazy examples, including the death inviting back of a lorry.

Erroneous and at times dangerous placement isn’t the only misuse of the QR code. Too often QR codes lead to sites that haven’t been mobile optimised, or to landing pages different from what was initially promised.

QR codes are a victim of rabid technological excitement. An interesting idea that has been pounced on by the late majority without any proper planning or thought and turned into a gimmicky butt of all marketing jokes.

So that’s QR codes ruined then. What’s next?

(1) Augmented Reality

AR is no longer just for enhancing advertising campaigns, there are now many more practical applications of the technology

(2) NFC

Near field communication is the term used for the information exchange between two devices. It’s short-range, low powered and highly accurate way for your mobile phone to act as a credit or debit card, a loyalty card, a travel card and more.

(3) iBeacons

This is Apple’s version of NFC. It’s a brand name that will likely fall into our general vocabulary as the popularised term for NFC. If you have an iOS7 enabled device, you already have an iBeacon and an Apple account. Once you’ve downloaded a specific app, this is all iBeacons need to work.

(4) Clickable Paper

Much like AR this technology, introduced a couple of years ago by Ricoh, lets you click on an image rather than a tiny little code.

(5) Google Goggles

Google Goggles is an app that allows the user to find out all kinds of useful information about anything they take a photo of. Imagine something like a reverse Google image search

(6) Snaptag

Managing to combine the twin buzz terms of SnapChat and hashtag in one piece of branding, this mobile marketing app is different from other bits of tech by adding functionality to a company’s own logo.

Read more here 

Source: econsultancy