Here’s how you get your competitors to advertise for you- Brilliant but fake

[Update: In a statement from DHL, they have came out to confirm that the video has indeed been a fake and was not commissioned by the company. Nonetheless, the utter brilliance of this advertising is something worth considering or laughing to.]

Via Marketing Interactive 

Going viral right now is a delivery ad with DHL’s name printed all across it. While a brilliant piece of work, DHL claims it has nothing to do with it.

Here’s the story:The ad depicts several of DHL’s competitors including UPS being tricked into delivering large packages carrying bold red words stating “DHL is faster”. So if the signs were so huge, how did it escape the competitor’s eye, you might ask?

Well the boxes were supposedly wrapped in thermo-active foil, which when cooled, hid the message. Only after it was picked up and ready for delivery (in a warmer temperature) did the message unveil itself.

Check the video out: