In light of the story about McKinley's story (below) where he hacked online dating website, OkCupid to find his soulmate, MEC provides you our point of view about how data has integrated seamlessly with marketing tactics to produce better results.
MEC POV: Data has come a long way, as have the ways brands (and even governments) have gone about protecting it. The result is improved conversation on consumer privacy, as well a better understanding from marketers about how to best leverage specific data streams to guide both the creative and strategic process.
While McKinley’s story is just one example of how digital platforms such as OkCupid are revolutionizing consumer experiences, it demonstrates how access to such algorithm-embedded devices continues to produce mounds of data streams that allow for more personalized communications.
As companies proactively entice consumers to share data increase in popularity, the conversation about data ownership will evolve to simultaneously better address privacy concerns and data accuracy. By understanding the data sources available to you and implementing them, you will not only improve brand output, but will enhance the overall consumer experience.
Read the full report below.
MEC POV: Data has come a long way, as have the ways brands (and even governments) have gone about protecting it. The result is improved conversation on consumer privacy, as well a better understanding from marketers about how to best leverage specific data streams to guide both the creative and strategic process.
While McKinley’s story is just one example of how digital platforms such as OkCupid are revolutionizing consumer experiences, it demonstrates how access to such algorithm-embedded devices continues to produce mounds of data streams that allow for more personalized communications.
As companies proactively entice consumers to share data increase in popularity, the conversation about data ownership will evolve to simultaneously better address privacy concerns and data accuracy. By understanding the data sources available to you and implementing them, you will not only improve brand output, but will enhance the overall consumer experience.
Read the full report below.
No comments:
Post a Comment