Case Study: Samsung Galaxy S4's Eye-Tracking Technology

Samsung launched the Galaxy S4 with a stare-down campaign that focused on one key feature of the phone, the eye-tracking technology. Challengers were offered a new phone if they complete a 60-minute stare-down at the phone. Apart from the crowd which gathered around the Challengers, the competition was made harder by over-the-top distractions in the process, such as a biker that crashed into a stall, a quarrelling couple and more.