StarHub TV has paired up with Brand New Media to launch a new complimentary lifestyle channel, TV4ME from this week onwards. The channel targets those 15 and above while TV4ME's brand-funded content strategy is focused on connecting viewers with the latest programming through brands. The content will also be tailored to the brands' needs.
Programming highlights on TV4ME include SG4ME, a weekly studio programme where experts will discuss the latest trends concerning travel, shopping, cooking, home DIY, fashion, beauty and body care. Other highlights include healthyMEtv, a series centred on healthy living; Torque of the Town, for car-lovers and motoring fans; and PropertyBuzz, a programme with news and updates on the local property market.
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