Source: creativity-online
Brand bids on misspelt Google search terms to offer up candy bar as a solution.
In a move reminiscent of the Alec Brownstein experiment,Snickers and AMV BBDO created a way to make bad typers recognize why it is that they were unable to spell correctly. Snikkers Googel worked to bid on misspellings of common search terms. Each time someone misspelled a word -- which was probably often, since people generally rely on the search engine to correct the terms for them -- they got tailored ads asking them to "Grab yourself a Snikkers," because "Yu cant spel properlie wen hungrie." According to the agency, the campaign reached 500,000 people in three days of launch. A smart way for Snickers to not only reach bad typers, but also those who type "diS way" for absolutely no reason.
New Search campaign, anyone?
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