Case Study: Vita-Weat's "Top That"

Vita-weat's problem was that crackers were part of the 70's diet and left there, therefore when they approached MEC to help change association, the objective was clear: to help bring Vita-Weat back to the future. Through the idea of challenging our audiences to "Top That", we solicited food lovers to compete against each other to create the best topping which in turn inspired the broader audience to try it out themselves. The results generated were fantastic, watch the video above to more!