The Connected CEO

MEC partnered with CNBC to create the most up-to-date study on CEOs in Asia. The qualitative study which was conducted in 2012 cut across Singapore, India, China and Hong Kong with a total of 32 in-depth interviews on how CEOs of MNCs view and use digital technologies. With the exception of GuanXi which played an important role in how Chinese CEOs conduct businesses, there has been few differences observed across the markets - these are very global and well-travelled leaders after all. 

Read on to find out more about how to better communicate with your CEO. 

So here are the do’s and don’ts when communicating to the CEOs:

a)      Do expect that CEOs will read / consume content themselves (not filtered by PAs or staff)

b)      Do make everything accessible on an iPad / tablet du jour

c)      Don’t expect CEOs to connect to social activations

d)      Don’t assume that CEOs will reject any brand communications

e)      Do challenge / compete with CEOs

•       Brands are assessed like employees – will they challenge me, but also do something useful?

Download the full report here: The Connected CEO