PwC's Mind The Gap

Singapore is well known to be a highly connected society with some of the world's highest smart phone and broadband penetration. It is therefore surprising that online advertising spend in Singapore is 15% of total advertising spend. This is far below the rates of online advertising in the most digitally advanced countries such as the UK and China where online advertising now represents 40% of the total advertising pie. In this Google-commissioned study, PwC has identified the four key inhibitors which are responsible for this and proposed some thought starters to help overcome each inhibitor.

Read the full report below: