Three powerful currents will help reshape the consumer arena in 2015.
- The 'on demand' mindset characteristic of the past decade will hit a new high and extend to more services and products than ever before.
- Brands will face rising expectation to do good and initiate constructive change rather than only talk (and Tweet) about it.
- Consumers will expect instant, digital-fuelled social connection in every area of their life, not just dating (call it the Tinder effect).
The following 10 consumer trends, presented in no particular order, are the product of these and other shifts. As you read, remember: trends aren't really the point. Opportunities are. Each of these trends contains a key, actionable opportunity for innovation that could serve, delight or surprise consumers in a new way in the months ahead.
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