Thursday, 5 February 2015

ShareThis' Q4 2014 Consumer Trends Report.


A few fun key takeaways you'll find in the report include:

  1. Mobile social activity grew 28% (YoY) -- driven by tablets (49% growth YoY)
  2. Facebook regained lost ground with 81% of total sharing in Q4
  3. Platform usage is dependent on context -- Health = Facebook, Sports = Twitter and Beauty/Fitness = Pinterest
  4. Mobile took over more of desktop's territory with 66% of browsing and sharing activity as of December 2014


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