As the lines blur between online and offline shopping, we look at how bricks and mortar retailers are using beacons, RFID, 3-D printing, and other digital tools to offer a better user experience for platform agnostic customers.
British retailers are investing heavily in the use of digital and mobile in-store to persuade customers bricks and mortar shops aren't just relevant in a digital world but the only place to get the best retail experience in the run-up to Christmas.
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