Monday, 29 September 2014

Walkers Crisps: Tweet To Eat Vending Machine

On the back of the Do Us A Flavour campaign, a national search to find a delicious new chip flavour with a £1million prize, Walkers have installed vending machines at three bus stops in London, featuring the six final flavours.
They are no ordinary vending machine though, they are Twitter Powered Vending Machines inside bus shelters, staffed by Walkers ambassador Gary Lineker in virtual form, sitting inside the vending machine. He seemingly interacts with the passer-bys, encouraging them to tweet to get a pack of the Crisps he's having (deliciously). 
The sampling campaign aims to get the new flavours in the hands of consumers across London, with the roving installations being setup at some of the busiest bus stops around the city. 

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