Beck's Playable Posters

You’d think there’s only so much one can do with a poster. But yet again, technology has taken poster design to a whole new level. Here’s what is happening in the poster innovation universe - In sync with New Zealand’s Music Month, Beck’s beer introduced the world’s first ‘stand alone’ outdoor playable poster! Check out these playable music posters from Beck’s Beer, where they’ve hooked up conductive ink to sensors and speakers in each posters, allowing it to come to life with each touch of the poster. Don’t we all just love a bit of innovation mixed with absolute fun? I have a feeling that this one is going to become a world phenomenon very soon. Check out the video below!