MEC and Wired Explores How Programmatic Media Buying Can Extend Into Music

In the March trend, MEC explores the use of programmatic buying (the use of technology to create automated rules for buying and optimizing media). As the technology has improved and technology become more sophisticated, many believe the approach can and will be applied to more and more sources of media for a wider range of objectives- all helping get the right message to the right person, at the right time and at the right cost. The result? The ability to extend into richer, more fulfilling areas of people's lives (eg. music) as brands move beyond digital display.