Wednesday, 23 April 2014

Top Takeaway from SXSWi: Consumer Impact Is The New Consumer Engagement

This year’s South By Southwest® Interactive Festival featured over 30,000 attendees from 74 countries, with over 1,300 official sessions and diverse keynote speakers covering topics ranging from creativity to DNA to space. This 5-day event sits at the intersection of technology, media and culture, making it a must-see for those looking to be inspired.

Positioned as ‘an incubator of cutting-edge technology and digital creativity,’ SXSWi can be likened to a marketplace of ideas, bringing together the brightest minds from across diverse industries to present and debate on a range of topics. The resulting environment is one that breeds creativity, ignites disruption and ultimately inspires a new way of thinking. Those who attended left not only with a deeper understanding of where technology is heading, but also with new ideas and perspectives, fueled by content, creativity and inspiring people.

This MEC@SXSWi covers the major trends we saw emerging, and features the key takeaways you need to know.

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