We are happy to announce that Clear Channel, in conjuction with Nielsen and the other out-of-home media owners have recently launched a new initiative - SOAR (Singapore Outdoor Audience Research).
This is a very exciting development for OOH advertising because for once, we are able to evaluate the impact of our OOH campaigns effectively. In addition, SOAR will allow us to delve deeper into consumer behavoir outdoors, offering us more in-depth insights to media effectives and how best to target the consumers
MEC will be adding SOAR into our repertoire of audience research analytics tools to help in our campaign planning and evaluation for SingTel.
This is a very exciting development for OOH advertising because for once, we are able to evaluate the impact of our OOH campaigns effectively. In addition, SOAR will allow us to delve deeper into consumer behavoir outdoors, offering us more in-depth insights to media effectives and how best to target the consumers
MEC will be adding SOAR into our repertoire of audience research analytics tools to help in our campaign planning and evaluation for SingTel.
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