Zaobao goes into new social media space

Source: Marketing Interactive

Local Chinese newspaper Lianhe Zaobao has revamped its website, zaobao.com, launched officially yesterday. A spokesperson for Lianhe Zaobao explained that the online transformation was a shift from its old cluttered look with a new design that was more visually appealing for readers, such as a navigation bar with 14 subject headings. The revamp includes the addition of new content sections such as News Focus, Zaobao Online Exclusives, Sino-Singapore Exchanges, Focus on South East Asia and Bilingual Think Tank on its online portal. According to Zhou Zhao Cheng, editor of Zaobao.com, the iPhone and Android PDF application will be launched in Singapore and China in mid July this year. The iPad PDF application was unveiled early last year.