Monday, 11 March 2013
The MEC POV on Facebook's New News Feed
Facebook launched a new News Feed design, which will impact the visual and navigational
experience on the platform. The new design will start rolling out slowly on desktop today for a select number of users, and across mobile and tablet over the next few weeks.
The new design, which Mark Zuckerberg compared with “the best personalized newspaper in the world”, is focused on the following enhancements:
1. A Richer, More Visual Design
2. Ability to Filter the News Feed
3. Consistent Experience Across Devices
At a high level, the new design offers user benefits in the form of a more visually compelling experience on the platform and greater control over content consumption. From a marketing perspective, the new design offers both opportunities and formidable challenges, as brands fight to gain share of user attention.
Click on this link to find out more about the new Facebook Feed, what it all means and how it will impact your brand and content generation.
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