Winner of 2012 Singapore Media Award "Best Strategic Launch" and "Best Use of Digital".
Mercedes tasked MEC with reaching out to younger target audiences with their new C-Class Coupe, a car that exudes style and class. So first and foremost, instead of trying to lure these individuals down to our showroom, we brought the test-drive experience to them, even customizing their drive routes with pictures from Facebook! Satisfied viewers would then share it on social media platforms, head down to showrooms for the real test drive, while some also got invited to exclusive Mercedes Launch event. The result was an amplification of social media buzz over Facebook, successful returns on media investment and an impressive conversion into sales revenue.
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