YouTube changes - Introducing a simpler, more capable TrueView in AdWords for video

Since its debut in 2010, the TrueView format has enabled advertisers to break free of time constraints, grow view count with opted-in views and only pay when people choose to watch their video ads. Thanks to these benefits, TrueView advertising connects users with relevant ads, and empowers creators to monetize their content. In our ongoing quest to help advertisers unlock the power of online video, today we’re announcing a forthcoming improvement to make TrueView both simpler and more capable.

On April 15, Google will go from three TrueView formats to two: TrueView in-stream and TrueView in-display. This will effectively combine the in-search and in-display formats into one format called TrueView in-display.

In addition to simplifying campaign creation and management, this change offers the following: 

• Organizes TrueView around how a user interacts with the ad (either by viewing as a pre-roll video or clicking on a thumbnail) rather than where the ad appears.
• Tell us where you want your ads to appear at the campaign level – YouTube videos, YouTube search and the Google Display Network – and all ads within that campaign will run on your selected networks.
• Deliver more relevant ads on the YouTube search page. Just as you can use in-stream ads to reach different demographics or audiences, now you can tailor in-display ads running on YouTube search pages to these same parameters, in addition to keywords.

Key takeouts are:

- You can still do your “In-Search” keywords targeting, but under “In-display”.

- You can select “In-search” to cover the GDN now.

- In-display can now target using keywords.