MEC @ CES 2014

January doesn’t just mark the start of a new year. For over 40 years, the International Consumer Electronics Show (CES) has rung in the new year with the ultimate conference meets technology party, giving innovators, technology companies (both large and small), brands, and marketers the opportunity to learn about and engage with the ultimate in breakthrough gadgets and consumer technologies.

This year was no exception, with over 3,200 exhibitors, 20,000 products launched, 300 conference sessions, 152,000 attendees from over 150 countries representing the $203 billion U.S. consumer electronics industry. Much of CES 2014 focused on the evolutions of existing consumer technologies and their implications, both short and long term, on our everyday lives.  

We’ve synthesized the key trends witnessed into an easy to use document that sums up the key takeaways from CES, what to watch out for over the coming months ‘MEC@CES 2014 Key Takeaways’ and what they mean to marketers.