2013 was a year of social e-commerce in Thailand, with growth in online sales on Facebook, Instagram, and via smartphones.
In Thailand, the messaging app Line has shown the way in mobile commerce. It has run a series of Line Flash Sale events online, including the sale of Maybelline lipstick, Line’s own branded merchandises, and even a food chain store’s discount coupons. They’re interesting examples of social-driven m-commerce.
Since Line is a mobile chat app and not an e-commerce platform, it needs partners in order to run sales campaigns. aCommerce is Line’s partner for all the logistics of its Line flash sales in Thailand [1], and aCommerce has put some of its data into the infographic below.
In Thailand, the messaging app Line has shown the way in mobile commerce. It has run a series of Line Flash Sale events online, including the sale of Maybelline lipstick, Line’s own branded merchandises, and even a food chain store’s discount coupons. They’re interesting examples of social-driven m-commerce.
Since Line is a mobile chat app and not an e-commerce platform, it needs partners in order to run sales campaigns. aCommerce is Line’s partner for all the logistics of its Line flash sales in Thailand [1], and aCommerce has put some of its data into the infographic below.
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