Though the print and radio industries have both suffered from the rising popularity of online advertising, one industry remains immune: television. U.S. advertisers are expected to increase their spending on TV this year by nearly $2 billion to $66.35 billion, according to forecasts from eMarketer. By 2017, that number is expected to reach $75 billion, an increase of 14% over five years.
At that rate, it will be some time before digital ad spending surpasses TV in the U.S., though it's expected to grow at a much faster rate (over the next five years, 18%). Advertisers spent an estimated $37.3 billion on digital advertising this year, and are expected to invest $60.4 billion in 2017. (Ad revenues from digital outpaced TV ad revenues in the UK in 2009.)
Of course, broadcast and cable networks, many of which have built out digital extensions of their own, will partake of some of that increase. Spending on digital video ads is expected to reach $4.14 billion this year, more than double the amount invested in 2011. Spending is expected to double again to $9.06 billion by 2017. Much of that growth will be driven by video distributed on smartphones and tablets, which currently accounts for a mere 12.6% of digital video ad spending. By 2017, mobile is expected to have a 29.7% share.
Images via iStockPhoto/acprints and eMarketer.
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