In promoting its launch in Belgium last April, TNT put out an insanely cool ad centered around unsuspecting people pressing a large "push to add drama" button.
Mayhem ensued as fights and gunfire broke out in a quiet town. Bikini babes on motorcycles also tore up the street to add more drama to the event.
The Belgian ad went viral immediately and has since been watched over 42 million times.
With another launch scheduled in the Netherlands, TNT is at it again with another crazy video (above) filled with more gunfire, kidnappings, and brawls. No bikini babes in this ad, though, as a group of streaking men take up the quota of scantily clad people.
It's an insanely fun and entertaining activation (with some horrifying bits) that will be hard to take off in Singapore, but the idea of injecting drama with a push of a button brings forth the channel launch perfectly. Food for thought for the next mioTV channel launch?
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